Employers rely on brokers to help them maximize the return on their benefits investment, but since brokers get paid by --- and work for insurance companies --- they have no financial incentive to do that.
In fact, since brokers collect commissions, bonuses, and overrides from insurers, they actually make more money when an employer's costs go up --- not down.
It's like working with a financial planner who makes the most amount of money by giving the worst investment advice.
This financial misalignment is a key reason why most benefits brokers continually violate the Consolidated Appropriations Act of 2021 which mandates disclosure.
It's also a key reason why employers waste $300 billion a year on healthcare and why brokers don't want to disclose their compensation to employers.
